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Allows running a multivariate ANOVA while controlling for covariates. Especially useful in consumer research to understand consumer behaviour when exposing subjects to more than one independent variable (combinations of two treatments) but simulta...

Very useful when I need to understand relationships between 2 or 3 samples. And it would prevent me from spending hours on PowerPoint ! Thanks

It is useful in terms of crossvalidating the results and is implemented in other software

It would be great to be able to generate Markovian chain process in DoE menu of Conjoint Analysis

You should adapt your simulator to include the zero/none option. Without it one cannot study market expansion and primary vs. secondary demand. It’s easy to do since you already have the zero option. For example, with the logit (beta=1) rule all o...

Can you make this possibility? This is of high interest for all product managers/brand managers.

It would save a great deal of time in writing up our research results between them

Most Consumer Study reports include Top 2 or 3 Box Scores and include significance testing on these results. This is not currently available. You can get the Top 2/3 Box Scores but not significance when you run ANOVAs.