Add RFM analysis to marketing tools

R(ecency), F(requency), M(onetary value) analysis segments customers on their actual purchase behavior. It allows for identifying loyal customers, lost customers, at-risk customers, etc., which can be useful for devising market penetration strategies. There is a brief but useful introduction at: https://www.blastam.com/blog/rfm-analysis-boosts-sales

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  • May 17 2019
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