Simulate the share of the none option

You should adapt your simulator to include the zero/none option. Without it one cannot study market expansion and primary vs. secondary demand. It’s easy to do since you already have the zero option. For example, with the logit (beta=1) rule all one needs to do is compute the utility of the none option with the zero coefficient and the corresponding probability. From there it’s straightforward to compute the share of the none option.

  • Guest
  • Sep 8 2016
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  • Benjamin H commented
    March 29, 2017 21:40

    Why don't you do this?

  • Guest commented
    August 14, 2017 09:33

    It is really misleading for your customers. While your software claim to be able to consider non in the analysis and in CBC analysis it is mentioned to use 0 for non answers, your market simulator is not able to consider this in the simulator. This is really an inconsistency in your software. I think it is a MUST for you to rectify this. 

    Best regards,