Simulate the share of the none option

You should adapt your simulator to include the zero/none option. Without it one cannot study market expansion and primary vs. secondary demand. It’s easy to do since you already have the zero option. For example, with the logit (beta=1) rule all one needs to do is compute the utility of the none option with the zero coefficient and the corresponding probability. From there it’s straightforward to compute the share of the none option.

  • Guest
  • Sep 8 2016
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  • Guest commented
    14 Aug, 2017 09:33am

    It is really misleading for your customers. While your software claim to be able to consider non in the analysis and in CBC analysis it is mentioned to use 0 for non answers, your market simulator is not able to consider this in the simulator. This is really an inconsistency in your software. I think it is a MUST for you to rectify this. 

    Best regards,

  • Guest commented
    29 Mar, 2017 09:40pm

    Why don't you do this?